Um okkur Velkomin í Søstrene Grene

What can you expect when visiting Søstrene Grene? Below we describe the wonderful world of Anna and Clara – in so many words.

Honest responsibility
Through responsible conduct – from when a product idea is conceived until the final product is presented to consumers – Søstrene Grene aspires to make a significant difference for people, wildlife and the environment. This is a process that we will be continuously developing, and our ambitions are high. Read more about our sustainability strategy and our various initiatives.

An experience of ‘hygge’
Regardless of whether you visit us in our stores or online, we want to create a space where the pace of everyday life slows down for a bit. Our stores are designed to inspire body and soul by means of classical music, creative product displays, aisles of ‘hygge’ and with surprises around every corner. A visit to Søstrene Grene must always be full of ‘hygge’.

The joy of beauty
At Søstrene Grene, we focus on the natural joy and aesthetics of the little things in life. In our stores, you will always find a wide range of products – many of which we have designed ourselves with inspiration from our Nordic origins. We believe that aesthetics are in the detail and are therefore always mindful of the importance of the choice of materials and colours. We firmly believe that being surrounded by high aesthetic quality will bring you joy in your daily life.

Great finds
Great finds depend on a combination of aesthetics and price. Our products never cost more than they have to. We keep prices in check through a targeted and responsible sourcing strategy and by doing away with unnecessary intermediaries. Read more about our responsible supply chain here.

Creative inspiration
We work to inspire creative pursuits, because creativity makes life wonderful. Every week, our hosts, Anna and Clara, share new creative DIY projects and ideas for home interiors designed to create time and space for reflection. Let yourself be inspired by all the sisters’ creative projects here.

Ever-changing store experience
New products land on the shelves at Søstrene Grene every week. Our ever-changing product range and product displays guarantee a new and exciting experience every time you visit our stores. We want to cater for your everyday needs all year round – for everything from foods to home interiors and painting supplies. But always remember to buy only what you actually need! Read more about our product categories here.

Anna and Clara are your hosts in Søstrene Grene and have been so since the opening of the first store in the Danish city of Aarhus in 1973.

Anna is a creative aesthete, while her sister Clara is practical and organised – together, they represent all that Søstrene Grene is and has to offer.

Polite and traditional, the sisters share their recommendations on how you can bring more creativity, joy and aesthetics into your daily life.

The sisters feature in all written narratives about Søstrene Grene. Anna and Clara are the ones crafting and creating – and generally spreading the message about the creativity, aesthetics and joy which are at the heart of Søstrene Grene.

‘Søstrene Grene’ is Danish and means the Grene sisters.

‘Søstrene’ refers to the two hosts, sisters Anna and Clara, who represent the company in all written narratives. Anna is the creative sister with a highly developed sense of aesthetics, while Clara is the practical and orderly sister. Together, they are behind the diverse experience that Søstrene Grene always has to offer.

Occasionally, ‘Grene’ has erroneously been translated into ‘Green’ in English, but Grene is in fact a family name. Søstrene Grene is a family business founded by the Grene family in 1973, and the Grene family still owns and runs the chain today.